About us

I’ve said it before, and I’ll say it again…

The most important page on your blog is your about page.

And if you don’t give that page the love it deserves, you’re losing fans—and customers—hand-over-fist.

Dramatic, I know, but…

Here’s Why About Pages Are So Important

while that might be descriptive, remember, no body cares about you.

They want to know what you and your site can do for them.

For example, at Social Triggers, I use this headline:

“Why Social Triggers Will Help You Get Traffic And Increase Sales”

Yes, it’s about Social Triggers, but it’s also about the person reading it too.

Section 2: A Short, Reassuring Benefit-Driven Introduction

Again, remember, people click on your About page to learn how your site can help them.

And that’s why you must reassure your readers that they’re in the right place.

To do that, tell them exactly what your site will give them, and what it will do for them.

Note, this section shouldn’t be any longer than a few paragraphs.

Section 3: Social Proof, Testimonials, And Other Reassurance

Now I know this might sound cheesy…

…But since you’re kicking off your about page with some promises and reader-focused copy, adding a few testimonials, and other pieces of reassurance will help your readers realize they’re in the right place.

What should you share?

Personally, at this point, I like to share quotes. You can have them from notable people or from your loyal readers. It doesn’t matter. Proof is proof.

(Warning: don’t make this up if you don’t have it).

Section 4: Finally, Here’s Where You Can Jump Into Your Personal Story

Even though now is the time to share your personal story, remember, people are there to learn about you and what you can do for them.

Yes, you can share information about your personal life—like marriage, kids, and etc. That’s one way you can bond with people who visit your site.

But, remember, don’t ramble about yourself for too long. People are there to see if your website is the right website for them.

Section 5: The Closer